First Solo Media Deconstruction: Poop, There it Is

I chose to do a media deconstruction on this video because I have seen it a lot on TV and it is driving me nuts...

1. The Luvs corporation paid for this ad.
2. The company needs to sell this ad in order to sell more diapers that are more capable of keeping in messes than their competitors.
3. I can only imagine that parents, specifically mothers, are targeted in this ad. However, considering the cartoon-ish nature of this ad, I would imagine that it appeals to younger children as well.
4. I conclude my theory about the target audience by noticing that parents would be the only people worrying about diaper purchases. I believe that this ad appeals to children as well through its humor and cartoonish exhibition.
10. The connection to the world of commerce is through the selling of their diapers which people are always purchasing for their babies.
14. This ad leans closer to fantasy, because of the size of messes their diapers are claiming to contain.
8. The methods of persuasion are: Humor, Intensity (for the diapers' capabilities), Babies (I did not notice this in the list, but...come on...babies....) I would not say they are using a warm and fuzzy method of persuasion, because what they are doing, just isn't cute...

Group Media Deconstruction

http://medialiteracyproject.org/deconstructions/mastercard-tailgate

1. MasterCard

2. The company needs to run the ad to sell more credit cards. They want to make bottom line. 

3. The average 35-40american male is targeted. Especially those who love sports, even more specific, football fans. 

4. The ad features for nearly forty males hanging around a grill outside of the stadium eating food. "Typical" American male behavior.

5. The ad's text is that mastercard is there to make sure you can cover the expenses necessary to have the "priceless" moments. The subtext is a complete disregard for the consequences of using a credit card: acquiring debt, credit scores, monthly bills, etc...

6. The culture represented is middle America. The sports loving culture who live close enough to stadiums that can tailgate. The glamorization of sports fans.

8. Nostalgia is being implemented, for most who are remembering the good times. They also use association with the fun activity of tail gating. The people used follow under the category plain folk. Simple solution is implemented, via the MasterCard that pays for tailgating expenses.

Ian picked picked, I was too tired to fight it...