I chose to do a media deconstruction on this video because I have seen it a lot on TV and it is driving me nuts...
1. The Luvs corporation paid for this ad.
2. The company needs to sell this ad in order to sell more diapers that are more capable of keeping in messes than their competitors.
3. I can only imagine that parents, specifically mothers, are targeted in this ad. However, considering the cartoon-ish nature of this ad, I would imagine that it appeals to younger children as well.
4. I conclude my theory about the target audience by noticing that parents would be the only people worrying about diaper purchases. I believe that this ad appeals to children as well through its humor and cartoonish exhibition.
10. The connection to the world of commerce is through the selling of their diapers which people are always purchasing for their babies.
14. This ad leans closer to fantasy, because of the size of messes their diapers are claiming to contain.
8. The methods of persuasion are: Humor, Intensity (for the diapers' capabilities), Babies (I did not notice this in the list, but...come on...babies....) I would not say they are using a warm and fuzzy method of persuasion, because what they are doing, just isn't cute...
I have also seen this commercial on TV a lot and it drives me nuts too! At first I thought it was pretty funny but after awhile it gets old. :)
ReplyDeleteNot going to lie, this is the first time I have seen it and I did laugh a little. What I wondered about the commercial is how factual is it? Do these diapers even work as well as they say, or are the crap (no pun intended). I would be interested to know if this commercial actually helped in sales.
ReplyDeleteI have never seen this add before now, but it is probably because I don't watch TV. But it did make me laugh a little! I would be curious to see if these diapers work well. I use to work at a daycare and parent use to use pamper and I hated them! When ever a commercial came on for the diaper I was like well that is a lye they don't work well at all!!
ReplyDeleteI think this ad does a good job a promoting a diaper that is not one of the main brands. However, I find poop humor a little less than amusing! Almost a turn off, but I can see how it would intrigue diaper buyers.
ReplyDeleteHow funny! I don't really know much about diapers, and what works best, but I think it was interesting that LUVS used cartoons to animate their ad. I probably would have a different impression of the ad had it been a real baby...
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