1. MasterCard
2. The company needs to run the ad to sell more credit cards. They want to make bottom line.
3. The average 35-40american male is targeted. Especially those who love sports, even more specific, football fans.
4. The ad features for nearly forty males hanging around a grill outside of the stadium eating food. "Typical" American male behavior.
5. The ad's text is that mastercard is there to make sure you can cover the expenses necessary to have the "priceless" moments. The subtext is a complete disregard for the consequences of using a credit card: acquiring debt, credit scores, monthly bills, etc...
6. The culture represented is middle America. The sports loving culture who live close enough to stadiums that can tailgate. The glamorization of sports fans.
8. Nostalgia is being implemented, for most who are remembering the good times. They also use association with the fun activity of tail gating. The people used follow under the category plain folk. Simple solution is implemented, via the MasterCard that pays for tailgating expenses.
Ian picked picked, I was too tired to fight it...
Thank you, Amanda. Your group included all the required pieces - your post looks good.
ReplyDeleteYour final line made me smile...thank you for your honesty with a touch of humor. :)