1. Lionsgate produced the movie
2. Lionsgate has been in trouble in the past, but after acquiring the rights to movies like Twilight and Hunger Games, their revenue has sky rocketed.
3.The Target of this ad is teenagers, but it can inadvertently target older and younger audience members
4. I conclude my theory about the target audience by noting that this was a young adult novel. The people who read the books are encouraged to see the movie. They also target older and younger audience members because I have seen adults and elementary children alike reading this series.
10. The connection to the world of commerce is through the selling of ticket sales, which boost the theater as well as the movie companies, though it is the movie companies making far more bank than the theater, though they get to gauge prices for snacks at the theater.
14. This movie is fantasy, because obviously, we would not be sending kids off to fight to the death. People would not stand for it, no matter how down trodden they are.
8. The methods of persuasion are: Association (because it used to be a successful book series), Celebrities (this movie has them), beautiful people, Euphemism (because this movie deals with a lot of close hitting things in our own society, like reality TV), Slippery Slope, and Analogy.
Oooh, I hadn't seen that trailer before! I thought it was interesting how the commercial was obviously targeting teens (Like showcasing the hottie Liam- who was barely in the film- and his possible romance with Katniss) but the themes of a dystopian society seems more adult to me. Oh, but can we talk about how the 2 people I was concerned about being in the movie (Lenny and Woody) actually were the most believable characters for me? I was pleasantly surprised!
ReplyDeleteThank you Amanda. Very nice deconstruction.
ReplyDeleteI haven't read the books or seen the movie, and I have to admit, do not even know what it is even really about! But just watching the trailer leaves you wanting to find out. And I agree that it is quite obvious that their target audience was teens.
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