A little something for the Ladies! ;)
1. Burger King Paid for this Ad
2. Burger King has recently been under fire with their sales slipping, and their menu items becoming underwhelming. Since then, they have been doing an over haul of their products, and this is the result.
3.The Target of this ad is WOMEN, and to a much, much, lesser degree, soccer fans.
4. I conclude my theory about the target audience by noting David Beckham basically seducing everyone at Burger King, and it works. I am not even that big a fan of David, but this won me over. The court is still out on whether or not it made me actually want to buy BK.
10. The connection to the world of commerce is food, and their attempts to regain their 2nd place spot in sales back from Wendys who recently surpassed them.
14. This ad is complete fantasy because David doesn't glow with angels hovering around them. Managers do not randomly fall in love with customers,etc...Not to mention the food will never look that nice when you actually order it.
8. The methods of persuasion are: Celebrities, beautiful (VERY BEAUTIFUL) people, Euphemism (he is pretty much seducing the staff), beautiful food, and humor.
3.The Target of this ad is WOMEN, and to a much, much, lesser degree, soccer fans.
4. I conclude my theory about the target audience by noting David Beckham basically seducing everyone at Burger King, and it works. I am not even that big a fan of David, but this won me over. The court is still out on whether or not it made me actually want to buy BK.
10. The connection to the world of commerce is food, and their attempts to regain their 2nd place spot in sales back from Wendys who recently surpassed them.
14. This ad is complete fantasy because David doesn't glow with angels hovering around them. Managers do not randomly fall in love with customers,etc...Not to mention the food will never look that nice when you actually order it.
8. The methods of persuasion are: Celebrities, beautiful (VERY BEAUTIFUL) people, Euphemism (he is pretty much seducing the staff), beautiful food, and humor.
Ok, so I HATE bananas, but I would go for a whopper, especially if David Beckham was there! :) I didn't realize all the controversy around Burger Kind and their Menu. I would say their ad execs hit a home run landing such a big name in their commercials. Thanks for sharing!
ReplyDeleteI want to know why I have YET to see this commercial on my television?! Something about David Beckham makes that smoothie look SO delicious. I would agree that the ad is fantasy (unfortunately). I wonder how many guys are intrigued by this ad? Do they want to go because they know girls love David Beckham? Or because they LOVE soccer?
ReplyDeleteI recently watched a youtube video on dressing food. It was probably for this class. I found it very interesting all the work that they go though to make the food looks so good. David Beckham defiantly helped sell the product.
ReplyDelete